DMG Entertainment brought the massive Valiant Superhero Universe to the first Shanghai Comic-Con over the weekend to the delight of Chinese fans! Valiant and Mini Marilyn, DMG’s global entertainment icon, were both heavily featured at the DMG booth, which got lots of attention from fans and media. For those not in the know, Valiant is the world’s third largest massive comic book universe, Marvel and DC are the others, and was the only one of the Big Three to show up at the Shanghai Comic-Con. The international superhero brand showcased itself to eager Chinese fans who are rapidly building a loyal following in the Middle Kingdom.


DMG’s Booth featured large LED screens running cinematic animated shorts introducing the first Valiant heroes to be made into films and the lovely Mini Marilyn character, who debuted to worldwide attention last month. Fans in the interaction zone took selfies with Valiant and Mini Marilyn cutouts and had a chance to win a limited design t-shirt.


Demonstrating growing fan love for Valiant in China, Chinese editions of Valiant comic books have generated an overwhelming response on the Tencent Comic page, where the first two issues of “Bloodshot” and “Harbinger” are available for free. Online readership for “Bloodshot” #1 is more than two million people, and the total readership for all Valiant comics on the site is close to 26 million, according to Tencent.


In the global film industry, China is a perfect platform for original IP creation, which will encourage publication and sales of derivative products, licensing, film and TV in other markets. China is the fastest growing consumer market of comics and derivative licensed products.


DMG’s big show at the Shanghai Comic-Con follows closely on the heels of the huge Sony/Valiant/DMG announcement for the first five Valiant hero feature films. Chinese fans are clamoring to get to know these characters ahead of the release of the first film – BLOODSHOT. Global fans are looking forward to new content being released ahead of the films including games and motion comics! In the meantime, rabid fans can buy the coolest Valiant and Mini Marilyn merchandise to show their love!