Another Hollywood production company is betting on virtual reality.

DMG Entertainment, whose credits include “Iron Man 3” and “Looper,” is launching DMG VR to explore immersive storytelling.

The Beverly Hills, California company is also introducing Arcturus, a startup incubated under the DMG VR umbrella that will focus on developing interactive narrative experiences and next-generation technology across all VR platforms.

“The creative canvas of VR gives us new ways to experience stories and express creativity,” said DMG founder Dan Mintz in a statement. “We’re partnering with a team of trailblazing leaders in this rapidly-growing industry to push new boundaries and bring mind-blowing VR experiences to the world.”

The Arcturus team includes Ewan Johnson, who led production teams at Pixar and Dreamworks Animation; Devin Horsman, a leader in VR gaming and an alumni of Forbes’ 30 under 30 Class of 2016 in Games; and Andy Stack, a content and product pioneer for 360/VR Tech at YouTube/Google.

DMG VR aims to fund, acquire and partner with top entities in the virtual-reality space.

DMG is also involved in bringing “Terminator 2” back to theaters in 3-D as well a the upcoming comedies “Bastards” starring Owen Wilson and Ed Helms and “The Pact” with Leslie Mann and John Cena as well as the political thriller “Chappaquiddick.”

Source: L.A. Biz